SEO! The Teenage Zombie Brain Sucker Topic From Hell. If you’ve talked to me before you already know that I think it’s a sham. I don’t hate it per se, but I think it’s definitely one of the most over-hyped, over-paid-attention-to subjects of the decade.

So in light of recent resurfacing of this topic (a.k.a. we have to pitch our webservices to a client tomorrow), I finally put together some of my thoughts on it in a semi-coherent way. But get this… not only will I be semi-coherent, I will even borrow a page from marketing blogs’ book of clichés. (Do blogs have books or are they books? Hm.) I give you…

Tina’s Easy 4-step Cure to the Common SEO

1. Search engines aren’t the only way you should be marketing your website

Think about it this way: how many of your friends actually became friends with you because they were a stranger randomly yelling your name from the top of mountain? Probably not too many, except for the one that is a professional yodeler. On the internet, the search engine is like the random name-yelling. “Give me a blog!” “Okay here are 21 million blogs! Hopefully one is what you want!” A better way to tell people about your site is to use business cards, word-of-mouth, trading links (LEGALLY), and even email marketing if you have to. Search really should be a last resort.

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